In Conversation With: Armana Rai

Londoner Armana Rai took her love for running and turned it into a platform to connect runners from all over. From marathons to daily running Armana sat in conversation with me about her athletics journey and shared how she evolved her hobby and went on to become an ambassador for Underarmour.

Upon discovering Armana’s social media platforms, it was seemingly apparent that she was a full-time runner and influencer, but in our chat I discovered she was actually a full time accountant. The ultimate side hustler, if you can call it that! Having studied Sports Management at the University of Loughborough, this young runner knew she needed athletics in her life, however, never found a sport she specifically wanted to specialise in. Following a year in industry at EY, during her study, Armana pursued the finance route and continued to nurture her running outside of that.

From the age of 16 Armana worked for her local athletics club in London and honed in on her love of sport, but her interest in sport wasn’t always there.  Armana’s Father was a professional Hockey player and competed internationally, but Armana’s talent for running wasn’t developed until her teenage years.  A 200m sports day race at the age of 10 is where her own running journey began.

“I didn’t think anything, I just ran…and I won by so far”

Going on to pursue cross country and long distance running throughout secondary school, Armana continued to better herself at University and mingled with the running community there.

“it was an amazing place to meet people and be”

Being at a top sports university was a very privileged platform for Armana, but she shined a light on the negatives that she discovered amongst the running community and clubs. Eating Disorders were rife amongst some of the runners in the clubs she was a part of whilst studying, so Armana decided to train solo for her university time. Her final year was when she went on to complete her first half marathon and since then has trained solo with the knowledge she has acquired from studying. In recent years, Armana has used an online coach to continue to develop her running style.

Prior to her online coaching, Armana found herself mixing within the fitness and influencer space and decided to post about her running as a way to meet like-minded people. This grew from regular running updates to brand partnerships, the most recent of which being Underarmour.

With her role in finance taking priority, Armana works around this to accommodate her social media platforms. Maintaining balance between this is something that Armana revealed she has had to navigate. From using annual leave at her full-time job to accommodate for trips with her brand sponsors, she has to decide which events to attend and what to prioritise.

“It’s like having a second job sometimes”

Not imagining the success that would have come from her social media interactions, Armana’s Instagram involvement led to her gracing the cover of Women’s Running magazine in August 2019. Becoming more and more prominent in the running world, it is clear that running is more than a hobby for Armana, it is a passion.  Having aided her through hard times in her life, Armana is an adamant believer that there is no such thing as a bad run.

“it’s giving me another focus outside of work”

QUARANTINE CREATIVES: Hannah Austyn

With wellness being at the forefront of so many of our lives, Hannah Austyn has taken to her platform to share positivity and engage in conversations surrounding wellness. This young blogger sat down in conversation with me and shared her journey and goal to help others pursue their own journey into wellbeing. From the comfort of our homes in Quarantine it felt like we were catching up for a coffee in the sun.

22-year-old Austyn was born in London, then moved to Buckinghamshire and now Oxford where her journey into the blogging world blossomed. Having indulged in theatre and performance from a young age, attending Stagecoach ensured that Hannah was in London on a weekly basis and was a catalyst for her first full time job after school. Starting her part time job by running theatre clubs for children, Hannah also invested time in her own blog.

Fashion was the initial muse for Hannah’s writing and used her initiative to gain further experience. Completing a fashion retail course after leaving school at London Fashion Academy, Hannah wanted to go on to pursue fashion styling. Initially thinking this sector would be easier to break into than it was Hannah’s rejection is what fuelled her own blogging career.

“I did get quite a lot of rejection and I think that was a good thing now, because I was quite early in the process… it gave me the motivation and drive that I have now”

After a self-identified “organic” progression with her content platforms, a milestone in Hannah’s blogging journey was her attendance to her first London Fashion Week. Following a lot of “persistence” to designers and brands, she was able to attend shows and has been invited since then to write.

“So many opportunities…have come solely from sending a message on Instagram, we wouldn’t have met if it wasn’t for Instagram!”

Whilst working her part time job, at the theatre, the young blogger approached the marketing team and asked if she could work for free in order to educate herself. Continuing her blog, Hannah’s voluntary work resulted in a paid assistant role on the marketing team. Coming to crossroads in her education and future, Hannah decided against university in order to continue in the marketing world.

“That was the best thing I did, doing the marketing for free”

After educating herself in a new skill set, Hannah advises anyone to try and pursue experience in any field they would like to grow in, and even if it means doing a few hours for free if you can. 

Hannah’s fashion blog continued to grow and she decided to finally move away from her job and focus solely on her content. During this time, Hannah has covered different fashion and brand events, as well as growing her network. Becoming a content creator meant that Hannah was able to create a YouTube channel and evolve her network.

Following a period of time of solely blogging, Hannah learnt her preferences lay in working and loved the routine of having full time job. Revealing that she enjoyed having something else outside of her blogging, she engaged herself back in the marketing world.

“I think that’s why I chose to do another job at the same time so that my blog could be purely authentic”

During lockdown Hannah has been organising Wellness Wednesday on her Instagram Live as well as working from home with her marketing job. Wellness Wednesday Live comes paired with conversations with wellness industry experts. From fitness to food and drink, Hannah gives further insight with her wellness led conversations.

“During self-isolation there’s been a lot of content around staying positive… and that resonates with me”

Speaking with Hannah was a prime example of how consistency is key and to pursue your passion.

“Now is the best time to do it!

Quaratine Creatives: Dr Anna Najran

Dr Anna Najran is definitely a dentist that I would not be terrified of going to see. As we sat for our conversation, it was clear that this personable doctor takes interest in her patients and not just their teeth. As gorgeous Anna indulged me in her schedule for the day, it was already lined with webinars and conference calls. The life of this busy woman was laced in her thirst to perfect her craft within dentistry and learn more, but my conversation with Anna lay outside the realms of her very successful career. Alongside her thriving dentistry journey Anna has worked on some major lifestyle changes to better not only her health, but her mindset too.

Having grown up in Birmingham, Anna was a top -class student and her hard work resulted in her pursuing her dreams of becoming a dentist. Having graduated from the University of Leeds in 2016 (with a distinction), Anna is now qualified and continually growing.

Following her success in Dentistry, a trip to the Doctors became the catalyst for her healthcare and fitness journey. With the danger of suffering with high cholesterol and having lost someone close to a heart attack, Anna was snapped into her wellness exploration. Admitting to having tried many diets and fads in the past, she revealed that people had gotten used to her fluctuating weight. In 2018 she took her fitness and health into her own hands. By first beginning to monitor her food intake and educating herself in nutrients, she was focused and ready.

“I couldn’t run from one side of the airport to the other!”

Seeing how passionate Dr Anna was about her work, I could see how this would transfer to her health pilgrimage. By investing in a personal trainer, Anna rationalised this as a good thing rather than a waste of money and encourages people to do the same.

“The money that I’m going to spend on food and takeaways and just crap, I will invest in a Personal Trainer”

Starting her gym journey in January 2019, Anna cheekily admitted she had never really given exercise a proper go. After a full health assessment from her gym, she began training twice a week with her trainer and working on a set plan outside of that. As a clear optimist, it surprised me when Anna admitted she would compare herself to others at the gym.

“I just want to get myself healthy”

After the first two months of her lifestyle change, Anna had already lost 1.5 stones and restored her BMI to healthy and her cholesterol began returning back to normal. With the goal not being vanity, but her health, Anna’s mindset and approach was more sustainable than any diet she’d ever done before. Tracking her macros and nutrients at the start of her journey gave her the education she needed to now be more conscious of what she’s putting in her and now her family’s body.

“I don’t track anything anymore, but the first thing I do is get my veggies out”

Since being at her heaviest Anna has lost 4.5 stone and has never felt better. From her motivational mindset to her actions, she is now looking healthy and more importantly has changed her attitude towards food and lifestyle. It has become habitual and makes her feel good, and spreading positivity is at the forefront of her living. Lush.

Quarantine Creatives: Dilly Carter

Dilly Carter

As a Queen in the organising game, Dilly Carter has already been labelled as “London’s Marie Kondo”. With global organisational dominance on the cards for Dilly, this visionary takes full assessment of a personal space and makes it work for you. My conversation with Dilly revealed her passion for helping people and making their life a little bit easier.

Dilly’s personal journey began when she was adopted at the age of three, from Sri Lanka, and began her life in the UK. She revealed she always had an intrinsic eye for space and organising. From a young age, “even in the orphanage” Dilly always helped with the tidying. As she told me more of her story, it became apparent that organisation was wired within her.

 Growing up, Dilly cemented the empathetic side of decluttering as she was helping her own Mother, who suffers with mental health issues. Tidying wasn’t just about “immaculate kitchen cupboards” it was about providing a space with functionality and making it work for different people.

“I used to hang around supermarkets waiting for my Mum to pick me up and I would help with people’s shopping, it’s always been around me somehow”

Whilst at school, Dilly was helping her neighbours and organising local homes as well as her own house. She didn’t always know she could make a career out of her skills and went on to become a personal assistant for sales directors and large companies following school. She continued to refine her knowledge by her experience in a small fashion boutique where she “learnt to fold and organise clothes”.

Working in various office jobs to then becoming a Personal Assistant for private families, Dilly applied her intrinsic skill set to some of her live-in situations. By simply suggesting ways for families to improve their home organisation, Dilly fuelled this organisation with function and still carries this ethos to her business today.

 “I really like organising, I really like tidying up”

Following a trip with a friend, Dilly decided that she wanted to use her skills to help other people and set up as a business. The brainstorming began! The brand name, Declutter Dollies, was conceived in 2018 on a plane journey and now has a growing client base and social media following (her dollies!). Still very much in the infancy of the business, Dilly began with local homes and using leaflets as a way to spread word about her services. As her platform grew, Dilly delved into the Instagram world and began explaining what she does.

Dilly’s social media presence is one that differs from other organisers, and is a big reason why I followed her initially. Her stories reveal a very open side to her, including insight into her family life and how she organises her own home. During Lockdown, Dilly cannot enter people’s homes, so has navigated her online presence as a way to continue helping people. From her virtual cleanses to daily Instagram live videos, it is recognisable that even with the current circumstances she is committed to her business. With Declutter Dollies still in the early stages, I know Dilly has this in the bag (a very organised one at that!)

“These are good times to be in our homes, to focus on our homes, to look at what we’ve got, assess what we’ve got and think how we can improve on certain areas…we’re never gonna get this time again”

Dilly can now help you even more with her new book, Create Space, and catch her on BBC One’s new show Sort Your Life Out where she is one quarter of a dynamic team.